Before every company meeting at 72andSunny, they play a 10min looping video of John Boiler (co-founder and CEO) on a big screen while people arrive in the auditorium. 

On our first company meeting as part of the 72U session, I saw the opportunity to hack it and have an audience of around 200 hundred people for free. 

So I created this quick animation embedded on the original looping video. I added high end SFX made with my mouth. All this, barely knowing him or his sense of humor. But just looking at the original video, I could tell he'd laugh.

And it worked. Everyone laughed. And messing with that video for every company meeting is now a tradition.