Børns: The Lucid Candy experience

For the release of BØRNS' EP 'Candy' and as part of a collaboration with Interscope, 72U was asked to redefine the live music experience.

The result was Lucid Candy. An event somewhere between live music, immersive theater, party, and cult gathering transforming the audience into characters in Børns' subconscious.

We transformed a 13,000 sq ft. warehouse into the physical manifestation of BØRNS' dreams. Guests were led through multiple rooms with actors, projections, cotton candy, custom sound design and more. 

I worked as art director and designer on three of the rooms, the event poster and the film above documenting the experience.

Check out Mashable's review here and All Access Music's here.

Watch the virtual reality/360 youtube experience.