I am Jonay.
Born and raised in the Basque Country in Spain, where people are known by their physical strength and tenacity, and where life revolves around food and the great outdoors, I was the youngest member of my family, and playtime involved recreating or plain creating toys and games from whatever parts my siblings left behind.
Years went by, and after a not-so-fulfilling BA in Media Studies, I moved to the UK to pursue a career in animation, not before a few instances when I had to tell "Stepan", the pastry chef I worked with in London, to "puck opp, motherpucker" and laugh about it with Gongor, because Mongolians like him can't pronounce the /f/ sound. Later, with a BA from the University of Wales and a short film that was screened in over 30 animation festivals, I traveled the US for a bit before ending up back in Spain. I settled in Madrid and I worked for an animation and motion graphics studio where I became creative director.
After 6 years, I felt it was time for a change in my career path. I was missing the whole concepting part on my everyday work and decided to move one step higher on the production line and get into advertising. I left the studio and I ended up being part of one of the 72andSunny's 72U sessions in LA. And that's where I've been working for the last 2 years as an art director for brands like Sonos, Call of Duty, Tillamook and the LA2024 Olympic bid, while breaking the gap between the agency and the production houses and while also being a natural for fart jokes, a music fanatic but a terrible singer, a product design enthusiast, a mushroom hunter, an occasional fisher and passionate about dogs.