I am Jonay.

Born and raised in the Basque Country in Spain, where people are known by their physical strength and tenacity, and where life revolves around food and the great outdoors, I was the youngest member of my family, and playtime involved recreating or plain creating toys and games from whatever parts my siblings left behind.

Years went by, and after a not-so-fulfilling BA in Media Studies, I moved to the UK to pursue a career in animation. Later, with a BA from the University of Wales and a short film that was screened in over 30 animation festivals, I traveled the US for a bit before ending up back in Spain. I settled in Madrid and I worked for an animation and motion graphics studio where I became creative director and won a Gold Promax BDA Europe.

After 6 years, I felt it was time for a change in my career path. I was missing a more creative input on my everyday work and decided to get into advertising. I ended up being part of one of the 72andSunny's 72U sessions in LA. And that's where I've worked the last 2 years as an art director for brands like Sonos, Call of Duty, Tillamook and the LA2024 Olympic bid.

Living in LA I missed the rain so much that I just moved to Amsterdam to keep developing my career, to keep telling fart jokes and dreaming about having a better singing voice.


Say hi. O algo.