Rebranding project for Spanish national public television (TVE) channels, La 1, La 2 and TDP Teledeporte.

The brief was to modernize the look of their extant visual language. For La 1, the main channel, we had to keep it elegant and subtle, whereas for La 2, we could push it further and try something visually stronger. Finally, for TDP, a sports-only channel, we had represent each sport in a straight-forward, recognizable way, while using the same abstract language as for its sister channels.

I worked on the project as creative director and project manager, supervising the whole process and working closely with the client.

The video is a montage of the idents that I put together along with the song New Seeds from the album Tomorrow's Harvest by Boards of Canada.

Featured in Adweek Talent Gallery.


Client: TVE broadcasting channel.
Production company: Ink Apache. 
Creative director: Dani Kei, Jonay OUrbina.
Concept art: Zarik Ahuir, Jonay OUrbina.
2d particles: Sachin Joshi.
3d and compositing: Elias Soiffer, Carlos Hernandez, Oscar Arias, Carlos Cabrera, Jonay OUrbina.
Animation: Ignacio Sastre.
Music & sound design: Jeansy Aúz.