OUTO
Launch campaign

We helped five of Europes Largest outdoor brands (North Face, Arc’teryx, Adidas Terrex, Patagonia, and Vivobarefoot) launch OUTO: a non-profit organisation set up to drive the inclusion, education and enjoyment of outdoor spaces by people of the global majority.

Part of the job was to design their visual identity. And for their launch campaign at the Kendall Mountain Festival we made a film that challenges the audience’s unconscious bias and positions OUTO as the solution.